off the record
The Blog
-

How to Choose a Brand Photographer Who Actually Gets You
You can Google “brand photographer Chicago” and get a hundred results in four seconds. Plenty of talented people. Solid portfolios. Professional websites. Reasonable prices. Why does it…
-

You Don’t Need a New Phone. You Just Need to Learn to See.
Your phone doesn’t take the photos. YOU do. Learn the one skill that will change your photos immediately, no upgrade required.
-

Two Quarters: A Tale of Brand Investment
I was maybe six or seven years old when my dad came home after losing his job. I don’t remember most of the details. I remember my…
-

6 Easy Fixes to Make Your Brand Look More Professional
Professionalism isn’t about being buttoned-up and boring. It’s about looking like you and being consistent throughout your messaging. Sometimes the smallest things are quietly undermining all the…
-

What I Actually Sell as a Chicago Brand Photographer (It’s More Than Photos)
The photos are not the point. Yes, they matter. The images, the motion assets, the visual library you walk away with — they’re real, they’re useful, and…
-

AI Headshots – Are they worth it?
They may seem like a cheaper, quicker route at first. However, they likely will cost your brand a lot more in the long run. Find out why.
-

How Do You Find the Right Brand Photographer for You?
Let’s skip the fluff: there are a lot of talented photographers in Chicago. On the surface, many of us look like we offer the same thing. So…
-

AI Is Only as Good as the Human Using It
AI shouldn’t be so easy that you stop thinking. It’s not magic. I didn’t type a question and walk away while something brilliant happened in my absence…
-

How to Fact-Check a Photo Like a Photographer
AI is a tool. An incredibly useful one. It is my assistant for so much. Brainstorming, trouble-shooting, and overcoming writer’s block. Like any tool, it works best…












