off the record
The Blog
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How to Choose the Right Brand Photographer for You
You can Google “brand photographer Chicago” and get a hundred results in four seconds. Plenty of talented people. Solid portfolios. Professional websites. Reasonable prices. Why does it…
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Katie Kastner Content & Marketing ~ A Case Study
When Katie first contacted me, she was already in the middle of a brand evolution. She was writing her content (Katie is a also a talented writer…
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You Don’t Need a New Phone. You Just Need to Learn to See.
Your phone doesn’t take the photos. YOU do. Learn the one skill that will change your photos immediately, no upgrade required.
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Two Quarters: A Tale of Brand Investment
I was maybe six or seven years old when my dad came home after losing his job. I don’t remember most of the details. I remember my…
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6 Easy Fixes to Make Your Brand Look More Professional
Professionalism isn’t about being buttoned-up and boring. It’s about looking like you and being consistent throughout your messaging. Sometimes the smallest things are quietly undermining all the…
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What I Actually Sell as a Chicago Brand Photographer (It’s More Than Photos)
The photos are not the point. Yes, they matter. The images, the motion assets, the visual library you walk away with — they’re real, they’re useful, and…
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AI Headshots – Are they worth it?
They may seem like a cheaper, quicker route at first. However, they likely will cost your brand a lot more in the long run. Find out why.
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How Do You Find the Right Brand Photographer for You?
Let’s skip the fluff: there are a lot of talented photographers in Chicago. On the surface, many of us look like we offer the same thing. So…













