off the record
The Blog
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How to Choose the Right Brand Photographer for You
You can Google “brand photographer Chicago” and get a hundred results in four seconds. Plenty of talented people. Solid portfolios. Professional websites. Reasonable prices. Why does it…
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Blow It Up: My Favorite Piece of Business Advice
I almost titled this “The F*ck It Method.” It’s how I’d say it if I knew you well enough. Then I started second-guessing. I felt like I…
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Get Found on Google and AI Searches Without Spending a Dime
A normal week for me means getting at least one email from an SEO company saying there are gaps on my website. They ask if they can…
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Feeling Overwhelmed About A Brand Session? Start Here
Most people are afraid of the planning part of brand photography more so than the photos themselves. There is so much leading up to them. What to…
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The Wrench Didn’t Take the Photo: The Cost Behind the Camera
Let’s talk about something that lives rent-free in the head of almost every professional photographer: the moment someone finds out what you charge and their eyebrows do…
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Who Owns Your Face? The Real Cost of AI Headshots
Let’s start with what the ads don’t tell you. You upload a handful of selfies. You pay somewhere between $20 and $100. You get back a grid…
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Confidence Doesn’t Always Stop the Mask From Going Up
Someone walks into a session feeling pretty good. Their hair is styled. They’re dress to the nines. They’re standing tall, smiling, ready. Then I lift the camera…
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Why I don’t just show up and click”
There’s a version of this job where the photographer just shows up, takes the photos, and disappears. You get your files. I’d get paid. Nobody’s unhappy. The…
