Most people are afraid of the planning part of brand photography more so than the photos themselves. There is so much leading up to them. What to wear. Where to go. How to not look stiff and weird in front of a camera. Whether the whole experience will even feel worth it.
If any of that sounds familiar, keep reading.
There’s a version of this job where the photographer just shows up, takes the photos, and disappears.
You get your files. I’d get paid. Nobody’s unhappy. The photos might meet your needs, or they might just miss the mark and sit unused…
You can Google “brand photographer Chicago” and get a hundred results in four seconds. Plenty of talented people. Solid portfolios. Professional websites. Reasonable prices.
Why does it still feel so hard to find the right one?
When Katie first contacted me, she was already in the middle of a brand evolution. She was writing her content (Katie is a also a talented writer after all) and working with a website designer. She needed the updated visuals to complete her rebrand.
Professionalism isn’t about being buttoned-up and boring. It’s about looking like you and being consistent throughout your messaging. Sometimes the smallest things are quietly undermining all the effort you’re putting into building your brand.
The photos are not the point.
Yes, they matter. The images, the motion assets, the visual library you walk away with — they’re real, they’re useful, and I put serious thought into making sure they work hard for your brand. But the thing you actually walk away with? It’s something much more difficult to put in a gallery.
They may seem like a cheaper, quicker route at first. However, they likely will cost your brand a lot more in the long run. Find out why.
Let’s skip the fluff: there are a lot of talented photographers in Chicago. On the surface, many of us look like we offer the same thing. So how do you actually tell the difference, and find the one who’s right for you?
Nervous about being in front of the camera for your business? Discover 5 secrets to feeling comfortable, confident, and even having fun during your branding photo session.
the procrastination So many people procrastinate in having their portraits done. I always say it’s kind of like scheduling an appointment with the dentist. It can feel hard to make the commitment but it is so important for your personal…
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