off the record
The Blog
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How to Choose the Right Brand Photographer for You
You can Google “brand photographer Chicago” and get a hundred results in four seconds. Plenty of talented people. Solid portfolios. Professional websites. Reasonable prices. Why does it…
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7 Brand Portrait Prompts I Use in Every Photo Session (and Why They Work)
Here’s the thing about posing: a stiff pose is a pose someone told you to hold. When the pose is…
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Share Our Spare – Brand Builder Case Study
Why Custom Stock Photography? Custom stock photography is an invaluable resource for businesses and non-profit organizations. It is an image library that is entirely branded for a…
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Everyone is Photogenic – Tips for Acing Your Next Photo Session
I’m here to tell you that no matter what you’ve heard in your past, EVERYONE IS PHOTOGENIC. Truly. I mean that. We are so used to seeing…
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Tips for Photographing Your Halloween Magic
My parents documented Halloween for my sister and me, and I’m still grateful. Here are my tips for capturing it without turning it into a full-on photo…
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i9 Sports Soccer League – Branding Photography
i9 Sports is about building confidence and community through popular kids sports such as flag football, soccer, basketball, baseball, lacrosse and volleyball. The coaches and instructors provide age-appropriate…
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May I Have the Raw Files? Short Answer: No.
And I say that with kindness. If I were a chef, I would not just give you the ingredients to cook it all yourself. I’d cut, chop,…
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Emily’s Cookies – Brand Builder Case Study
Emily creates custom sugar cookies from a family recipe that goes back over three generations. As a child, she helped her grandma, and now she creates custom…
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The Comparison Trap – A Reflection and Lesson
Comparing ourselves to others is SUCH A HUMAN trait (flaw?). We look at other social media accounts and see their best selves projected onto the world. We…
