One photo provides content on repeat
In this age of digital content marketing, it’s a time saver to recycle content across different platforms. The same goes for your photos.
One photo says 1000 words. (Because how many people actually read every single word anyway?
A single photo provides content on repeat
Below is a list of how you can extend the use of a single photograph.
1. Social Media Posts (Over and Over Again)
Reuse your image across platforms like Instagram, LinkedIn, Facebook, or Pinterest. Space your posts over a few months and most people won’t even realize that you’ve reused a photo because no one sees every single post that you make.
Some ideas for you are:
- Pair your photo with a quote on one day
- Use it as a teaser for a blog post the next
- Make it the background for a reel or a carousel cover
- Share it again months later with a new caption or spin
People often worry about repeating content, but familiarity also builds trust.
2. Email Marketing Content
Whether it’s a newsletter or a sales funnel, visuals help break up text and keep people reading. That one image can:
- Tell your story
- Give extra eyes on a promotion
- Make your emails look more thoughtful and personalized
3. Blog Posts & Articles
A single branding photo that is targeted towards your goals, can support a blog post about a client experience, a behind-the-scenes process, AND a recent launch.
4. Branded Graphics & Templates
Drop your photo into a Canva template and now you’ve got:
- A testimonial post
- A quote card
- A call-to-action graphic
- A webinar slide
- A Pinterest cover
5. Storytelling Across Platforms
You can tell a different story with the same photo just by changing your angle.
For example:
- “Behind the scenes of this photo session…”
- “Why this photo means so much to me…”
- “This day changed the way I see my business…”
The image stays the same, but the narrative shifts—keeping content fresh while still aligned.
When we work together, you’re going to walk away with more than one photo.
My goal is always to create a library of images that are strategized to meet your branding needs and goals. I want you to have photos that appear as though they were created over a long period of time, so that they also last you a long time. Even my Branding Essentials, my smallest portrait session, includes 3 portraits. That way you’ve got photos to rotate through your socials and scatter on your websites.
When you invest in a branding photo session, you’re not just paying for the image. You’re investing in yourself and giving yourself creative breathing room.
