Woman with purple hair leans on hairdressers chair with hand on hip inside her hair salon on Diversey Avenue in Chicago

Streets of London Salon of the West Lakeview Neighborhood in Chicago

Marketing a small business is an ongoing process of telling others a story. It is about allowing potential clients to experience the heart, values, and personalities that are at its foundation.

Streets of London Salon is a hub for celebrating individualism through hair. It opened in the West Lakeview Neighborhood in Chicago in 2008. The walls are slathered in ever-evolving graffiti with other elements of the London streets found throughout the decor.

I was drawn to this salon because of their dedication to creating an inclusive environment celebrating each client’s unique beauty. This gender-neutral, queer-friendly salon welcomes people from all walks of life. Streets of London also values practices and styling lines that are eco-friendly, vegan-friendly, and cruelty-free.

Lisa Jindu, the award-winning Art Director and Salon Owner, is also a mom to two young boys. Her passion and knowledge for hair and style oozes into every aspect of her business. Each team member comes from diverse and unique backgrounds. All are highly trained and talented in all things hair.

If you want a professional cut and color or something a bit more edgy, you should check them out! You can find them here. (This is my go-to spot for all my haircuts too!)

Below is a promo video that I made for them to use on their social media and website. Branding films are a great way for potential clients to experience the products, spaces, and people who create the story of a small business. Videos are a mode for sharing the voices, personalities, and emotions that often go unheard through still images alone. They are perfect for creating an emotional connection to a business among potential clients.

Connecting emotionally with a small business and their story is an important aspect of my work as a branding filmmaker. That connection and heart is what brings the story to life through the interviews, movie clips, and music. I love to work with small businesses that infuse love into their communities someway, somehow.

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