off the record
The Blog
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How to Choose the Right Brand Photographer for You
You can Google “brand photographer Chicago” and get a hundred results in four seconds. Plenty of talented people. Solid portfolios. Professional websites. Reasonable prices. Why does it…
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The Secret Ingredient Behind Every Photo Session
My approach to photography is guided by one key ingredient: love. Here’s how I put my heart into every photo session and why it matters.
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Why I Don’t Do “Headshots”—and What You Receive Instead
You’ll see “headshots” all over my website because that’s the term people search for when looking for professional portraits. Since starting my business in 2015, I’ve learned…
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How Brand Photography Pricing Really Works (and what’s included)
Wondering why branding photography costs what it does? Here’s what you’re really paying for—and how a well-planned session can actually save you time, money, and stress in…
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3 Light Tricks for Your Next Video Call
You Don’t Need a Ring Light. You Just Need Good Light. Your first impression often happens through a screen these days — and bad lighting is quietly…
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One photo provides content on repeat
In this age of digital content marketing, it’s a time saver to recycle content across different platforms. The same goes for your photos. One photo says 1000…
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DIY vs Professional Brand Photography – There’s a place for both.
Marketing comes down to one thing: the know, like, trust factor. And nothing builds that faster than visuals that show your products, your process, and the real…
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Camera Shy? 5 Secrets to Confident Branding Photos
Nervous about being in front of the camera for your business? Discover 5 secrets to feeling comfortable, confident, and even having fun during your branding photo session.
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How do you know it’s time to update your professional portrait?
the procrastination So many people procrastinate in having their portraits done. I always say it’s kind of like scheduling an appointment with the dentist. It can feel…
