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Branding photography is about the people
and so much more.

Below are a few case studies because every brand is different.
I’m here to learn about your personal or business brand and strategize so that you have ready to use images that will serve you over time.

What will the visual library we create for your personal or business brand look like?

Jessica

MAKEUP and Nail ARTIST

Jessica needed updated branding portraits to use in her nail and makeup business. She works so closely with her clients and needed a library of images that shows the many facets of her personality and business that were on the ready. To help us create maximum variety, she used two different outfits and we took these in a location where we were able to get a variety of backgrounds within a very short walk. This was a mini-branding session so we only had 20 minutes to work. These were only a few of my favorites from our session.

woman rests her hand on her chin and giggles into the camera

Woman in yellow dress laughs as she tucks her hair behind her ears while sitting in a wicker chair in a large room

woman laughs up to the upper right of the frame with tropical plants behind her

woman giggles with her hands framing her face with her reflection on the glass behind her

woman wearing khaki walks through tropical garden

woman in yellow dress laughs while typing at her computer in front of an abstract colorful painting

woman in yellow dress works with her clients at the computer

Woman holding laptop looks over her shoulder in a hotel lobby

Woman wearing a yellow dress types at her yellow computer in a cafe

woman looks thoughtful as her hands frame her face while looking directly into the camera

Woman leans against brick siding of building in Chicago with fall leaves in the backdrop

Female Nutritionist picks out vegetables at Jewel in Chicago

Hands holding broccoli with the bin of broccoli blurred in the background

Nutritionist in vitamin section at Jewel during Chicago Branding Session

Woman cuts bell peppers, broccoli, and other vegetables in kitchen with black countertop and white cabinets

woman's hands cutting bell peppers while following a recipe on her iPhone

Nutritionist leans on kitchen counter while surrounded by vegetables

Woman holds broccoli up like gym weights in kitchen

Woman on zoom call while drinking her morning coffee with her teal water bottle on the side

Woman at stand-up desk while talking with a client over a FaceTime meeting

Detail of woman's hands on computer keyboard with a book on health next to her underneath her coffee mug

Jen Muczynski

Independent Certified optavia coach

Jen is a health and wellness coach in Chicago who needed a variety of images to bring a personal touch to her client communications. We began her branding session at Jewel where we addressed some of her client pain points throughout the store. Then we headed toward her home where we captured some behind-the-scenes of her cooking and working with clients. Along the way, we also included some more formal portraits that she could use throughout her social media. These are just a few of the images she walked away with after a 1.5 hour long session.

David Burnett

Finding Fitness

David was getting ready to launch his new website and needed custom stock photography of him in action. (Often these are the hardest photos to get!) Gaining personal trust with clients is a large part of being a successful personal trainer. Before this session, David organized 15 minute training sessions with small groups of current clients. Throughout the morning, David changed his clothes to make it look like these photos were taken on different days. This session was only 2 hours long, but we had an organized and strategic plan in place. David walked away with over 100 images.

David Burnett demonstrating resistance bands to a client

David Burnett of Finding Fitness working with client on balance ball

David Burnett working with a client on squats in a gym in Chicago

Reflection of David Burnett and client working out in gym in Chicago

Detail of older woman's hands ready to lift a kettle ball

David Burnett and client give a fist bump after a workout

David Burnett working with a client on squats

Detail of a theragun being used to give a client a shoulder massage after a workout

Group personal training session at a gym in Chicago with Finding Fitness

man uses weighted exercise ball during a personal training session in a Chicago gym

Personal trainer demonstrates weight lifting technique to a man during a gym workout

Personal trainer works with client who is stretching his back after a workout

Silhouettes of two men, one is lifting large weights in front of a gym window with a view of the Chicago cityscape out the window.

David Burnett works with a woman using resistance bands during a personal training session

Custom stock image of David Burnett working with a client during a personal training session

custom branding photography created for David Burnett during a workout with clients

four way fist bump after a personal training session - created for custom stock photography for Finding Fitness

View of a personal training session with David Burnett, personal trainer and owner of Finding Fitness in Chicago

Surgeon Dr. Jack stands outside of IVME Wellness + Aesthetics in River North Chicago

Receptionist hands client a bottle of Hinckley Springs water

Receptionist at IVME Wellness + Aesthetics greets clients as they enter

Nurse Jackie at IVME Wellness + Aesthetics

Flat lay of the items used during a botox appointment

Client consultation during a botox appointment with a nurse injector

Client calming tool held by nurse injector

Close up detail of supplies for a facial at IVME Wellness + Aesthetics

Aesthetician laughs during a client consult

Diamond Glow Facial serum machine at IVME Wellness + Aesthetics

Close up of Diamond Glow facial in action at IVME Wellness + Aesthetics

Detail of serum bubbles during a Diamond Glow facial at IVME Wellness + Aesthetics

Pullback view of Diamond Glow facial in action at IVME Wellness + Aesthetics

Steam during a facial at IVME Wellness + Aesthetics

Client being prepped with blood pressure taken prior to hydration therapy at IVME Wellness + Aesthetics

IVME

Wellness + Aesthetics

IVME needed a visual library of custom stock photography that highlighted their aesthetics team. They wanted to show some of the processes and tools they use with clients while also showing their level of professionalism, high level of medical training, and overall warmth of their team. This was a two hour branding session and they walked away with a gallery of over 100 images.

Share Our Spare

Sharing Extras with Families in need

These are just a few of the photos I made for Share Our Spare. They are a non profit organization that is dedicated to sharing extra time, money, and donations throughout Chicago. They have a warehouse where volunteers of all ages come to sort donations and organize them into bundles. Social workers then “shop” for their clients who have young children and are in need. Share Our Spare also holds diaper distribution events to provide access (again through social workers) to diapers, an often difficult need to fill. Share Our Spare needed branding photos taken for both publicity and for gaining the attention and awareness of potential donors.